" Roland-Garros and Sina Sports to bring the famous tournament to fans across China through strategic relationship
21 MAY 2016 - BEIJING Cheap Fjallraven Kanken Big , CHINA – Sina Sports and Roland-Garros announced today that they have entered into a strategic relationship. With the announcement, Sina Sports introduced the “Social Media Destination of Roland-Garros in China” on its leading Chinese digital sports platform. As part of the agreement, Sina Sports has created a special feature page to house expanded coverage of the 2016 Roland-Garros, now live at [http:sports.sinatennisfrenchopen16]. Sina Sports will be the only digital entity outside of the official Roland-Garros broadcaster in China to offer highlights from this year’s tournament. In addition, a wide range of contentwill be available in Chinese, giving Chinese fans substantially more access to the tournament than ever before. A host of special features will be made available only on Sina Sports Cheap Fjallraven Kanken Mini , including match highlights, a live streaming feed of a Chinese scoreboard, player interviews, and exciting content from the matches directed specifically at Sina Sports users in China. Roland-Garros is now the second major tennis tournament to engage in a strategic relationship with Sina Sports. It is a step ahead in Roland-Gross strategy to expand in China since 2012.
In the last few years, tennis has been growing in popularity among Chinese fans. It is one of the most watched sports in China, alongside basketball and soccer. The rise of China’s most famous tennis star Cheap Fjallraven Mini , Li Na, spurred on tremendous growth for the sport in China. She claimed her first major championship at the 2011 Roland-Garros, becoming the first Chinese tennis player to ever be crowned a major champion. The world’s biggest tennis stars including Novak Djokovic, Maria Sharapova, Roger Federer, Serena Williams Cheap Kanken Mini , and Rafael Nadal have become household names throughout China.
The relationship with Roland-Garros is aimed at reaching more fans and consumers in China for the famous major tournament. In addition to the website, Sina Sports will promote Roland-Garros throughout its far-reaching online platform, including special posts on multiple Sina Weibo microblogging channels. Sina Sports boasts an impressive portfolio of tennis properties and partnerships. In addition to its partnerships with Roland-Garros and the Australian Open, it streams both the China Open and the WTA Zhuai Elite Trophy. Last year, Sina Sports also became the exclusive broadcaster in China for International Premier Tennis League matches through 2016.
About Sina Sports
Sina Sports is the #1 destination for sports fans in China. Established in 1998, Sina Sports was the first ever online sports platform in China. We offer fans a diversified platform to access the sports news and games they care about Cheap Kanken Backpack , including on the web (sports.sina), via mobile, and on the Sina Sports mobile APP. We license and partner with over 90 sports properties including the Australian Open, European Champions League, English Premier League, AFC Champions League Cheap Fjallraven Kanken Backpack , WTA Zhuhai, NFL, UFC, MUTV, Dakar Rally, Global Poker League Cheap Fjallraven Backpack , etc. We are truly the place that sports fans in China seek to not only watch sports matches, but also continue the conversation and access sports news well after the matches are done.
Since 2015, Sina Sports has expanded its business to encompass event operation and licensing, player representation, and original content. Sina Sports trademarked programs include:
Sina 3x3 Basketball Golden League – Nationwide three-person premier basketball tournament
Official website: http:sports.sinastreetball2016
Protalk – Up-close web series with European football stars
Official website: http:sports.sinazsuperstar
NBA Protalk – Up-close web series with NBA basketball stars
Official website: http:sports.sinazbingking
Sina’s “Racing Year” – A year of intense road races held throughout China
Official website: http:sports.sinazrunningchina2015
For more information, please follow us on Twitter (@SinasportsChina) and LinkedIn (Sina Sports).
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