How Headlines Help Build Credibility ECommerce Articles | January 22 Eddie Murray Orioles Jersey , 2009 Consider how your headlines develop your credibility in the marketplace. By concentrating on each headline as a discrete activity, you would be putting your foot into the longevity of your company. Waterman's Pens have been used as an example from history of how there headlines demonstrated their positioning of quality, reliability and innovation.
You can learn a lot from reviewing old advertisements. Sure, they make not be sophisticated but going back to basics is a good way to gain clarity on your own material.
Waterman's Fountain Pens advertised as an independent company for nearly 100 years before being taken over by Sandford who still have the brand today.
By taking an overview of the headlines Jim Palmer Orioles Jersey , you can understand how they can support the positioning of your company. Building credibility takes time and this is why it makes sense to consider the long term impact of headlines on your website, brochures, direct mail and advertisements.
By keeping in mind where you want your company to be in three to five years, you can create headlines supporting that desired positioning.
Now Frank Robinson Orioles Jersey , Waterman's used two types of headlines during their most successful period (1900-1920s). One was just the company's name. This was acceptable as they were well known and had already been in existence over 25 years then. In today's climate, this won't really work unless you have a well known, internationally recognisable brand.
Now what is more important is their use of the short headlines. Here is a selection:
1900s The most important part of your vacation outfit
In the 1910s, they also used one word headlines such as Speed and Self-Regulating.
The headlines highlighted what the user would experience if they used a Waterman's Pen or, relating to the aspirations of those using a Waterman's pen.
This approach is still valid today. By understanding the feelings of your market Earl Weaver Orioles Jersey , you are able to appeal to their aspirations or the fears to grab their attention.
Dig out all your headlines. Read them in chronological order, what do they say about your business?
Is it congruent with how you are positioning in the market place?
By doing this review, you are able to understand what is being received. You are able to change the words, the tone and the feel of the headline to fit with where you want to be in the future.
Remember Mark Trumbo Orioles Jersey , by maintaining true to the long game, you are building the future each day with every headline and every piece of material.
Raft houses at Khao Sok National Park, Thailand Travel Articles | January 25, 2011 One of the "must see" when you get to Khao Sok National Park is Cheiw Larn Lake or Ratchaprapa damn for its new name. Originally Joey Rickard Orioles Jersey , this area was a mountain range until the damn was built in 1986 so the...
One of the "must see" when you get to Khao Sok National Park is Cheiw Larn Lake or Ratchaprapa damn for its new name. Originally, this area was a mountain range until the damn was built in 1986 so the area flooded. It's about 30 kilometres long with 90 metres in depth. Since it has been flooded, it also left with different kind of scenery with limestone islands in the lake. There are raft houses along the lake that people can stay overnight. The best season to stay in the raft house is in winter. It take about 60 kilometres by local speed boat to the raft house. The good thing here is there are only 2-3 raft house resorts in the lake so it lets visitors like us to feel a tranquil atmosphere and the area is pretty well preserved and well protected. On the way to the raft house, we can see the water in emerald green Chris Davis Orioles Jersey , very impressive! The raft houses where we stayed were made of bamboo and the toilet was situated on a hill on the adjacent island. So I recommend you to have a shower or necessary things you need to do before dark. Because you wouldn't expect what you will see around the toilet. Since it locates in the national park (forgot to mentioned that Khao Sok is one of the oldest rainforest in the world), you wil have a chance to see any kind of creatures including spiders, lizards, frogs Adam Jones Orioles Jersey , gibbons, and hundreds of flies that you don't expect to see. Staying in the raft houses, a torch is essential. Although there's electricity but it's very limited and there's no light on the way to the toilet. All of raft houses here also provide food included in the package. I really enjoyed their delicious food and the food never been shortage as they served you until you full. There also some activities to do while we stayed here. There's a jungle night walk that a guide wil take you to the island and hope to see some animals that go out for food during the night. In day time, you can go canoeing across the lake or swimming nearby the raft houses. Overall it was the best trip so far. Khao Sok is still full of nature and the local protect their land very well for the next generations. Article Tags: Raft Houses Cal Ripken Orioles Jersey , National Park, Raft House
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